Hey there! Welcome to the Deliverable Agency blog. As a leading app and software development company, we build custom solutions that help businesses grow. Today, we’re tackling a question we get a lot: "How can I build an AI chatbot?"
You've seen them everywhere, on websites, in apps, and on social media, offering instant customer support or guiding you through a service. And you're right to be curious. An AI chatbot can be a game-changer for your business.
But how do you actually make one?
It might sound complicated, but it doesn't have to be. In this guide, we'll break down the process into simple, easy-to-understand steps. Whether you're a startup founder or a marketing manager, you’ll learn how to create a chatbot that your customers will love.
First, Why Bother Building a Chatbot?
Before we dive into the "how," let's quickly cover the "why." AI chatbots aren't just a cool tech trend; they're a powerful business tool. They can:
Be Available 24/7: Your chatbot never sleeps, providing instant answers to customer questions anytime, day or night.
Save Time and Money: By handling common questions, chatbots free up your human team to focus on more complex problems.
Improve User Experience: No more waiting on hold! Customers get fast, efficient support, which keeps them happy.
Generate Leads: A chatbot can ask qualifying questions and collect contact information from potential customers visiting your website.

Step 1: Define Your Chatbot's Goal
Before you write a single line of code or choose a platform, you need a clear goal. What is the main purpose of your chatbot?
Ask yourself:
What problem will it solve? Is it for answering frequently asked questions (FAQs)? Booking appointments? Tracking orders?
Who will use it? Are you building it for new website visitors or existing customers?
What should the chatbot achieve? A successful conversation should end with a happy user whose problem is solved or question is answered.
Example: A restaurant might want a chatbot to handle table reservations and answer questions about the menu. The goal is simple: book more tables and reduce phone calls to the front desk.
Having a clear goal will guide every other decision you make.
Step 2: Choose How You'll Build It: Platform vs. Custom
Now it’s time to decide how you’re going to build your chatbot. There are generally three paths you can take.
No-Code/Low-Code Platforms: These are perfect for beginners. Platforms like Tidio, Chatfuel, or HubSpot's Chatbot Builder offer drag-and-drop interfaces. You can build a functional, rule-based, or simple AI chatbot without writing any code.
AI Frameworks (For Developers): If you have a development team, you can use powerful AI frameworks like Google's Dialogflow or Microsoft Bot Framework. These give you more flexibility and power to create a truly intelligent chatbot.
Hiring an Agency (The Professional Route): For a truly custom and powerful solution, partnering with a chatbot application development company like ours is the best option. We handle everything, from strategy and design to development and maintenance.
This is where you map out the conversation, like writing a script for a movie. A good conversation flow feels natural and guides the user to their goal.
Start with a simple flowchart. What’s the first thing the chatbot should say? What questions will it ask? What are the possible user replies?
Example Conversation Flow:

Greeting: "Hi! Welcome to [Your Company]. How can I help you today?" (Offer buttons like "Track My Order," "Ask a Question," "Talk to a Human.")
User Clicks "Track My Order":
Chatbot Asks: "Great! Please enter your order number."
User Enters Number:
Chatbot Responds: "I've found your order! It's currently out for delivery and should arrive today."
Always include an "escape hatch" a way for the user to easily connect with a human agent if the chatbot gets stuck.
Step 4: Train Your AI Chatbot
If you're building a true AI chatbot, it needs to be trained to understand human language. This is what separates an "AI" chatbot from a simple rule-based one.
Training involves feeding your chatbot data so it can learn to recognize user intent. Intent is what the user is trying to achieve.
For example, a user might say:
"Where is my package?"
"Track my order"
"Delivery status"
All three phrases have the same intent: #TrackOrder. You need to teach your chatbot to recognize these variations and connect them to the correct answer. The more examples you provide, the smarter your chatbot will become.
Step 5: Build and Integrate Your Chatbot
Once your design is ready and your AI model is trained, it's time for the build.
If you're using a no-code platform, this is where you'll use the visual builder to create the conversation flows you designed.
If you're working with developers or an agency, this is the coding phase, where the chatbot is programmed and connected to the AI engine.
After building, you need to integrate it with your systems. This could mean connecting it to your:
Website: To appear as a pop-up widget.
CRM: To save customer information.
Inventory System: To check product stock.
Social Media: Like Facebook Messenger or WhatsApp.
Step 6: Test, Test, and Test Again!
Never launch a chatbot without testing it thoroughly. Ask your team members to interact with it. Have them try to "break" it by asking unexpected questions.
During testing, look for:
Are the answers accurate?
Does the conversation feel natural?
What happens when it doesn’t know the answer? Does it successfully hand off the conversation to a human?
Use the feedback from testing to refine the conversation flow and train the AI with more examples.
Step 7: Launch, Monitor, and Improve
You’re ready to go live!
But the work isn’t over. Once your chatbot is launched, you need to monitor its performance. Look at the analytics. What are the most common questions people ask? Where do conversations drop off?
Use these insights to continuously improve your chatbot. The best chatbots are never "finished"—they are always learning and getting better.
Ready to Create Your Own Chatbot?
Building an AI chatbot can be a powerful step forward for any business. You can start small with a no-code platform to handle simple FAQs, or you can build a sophisticated virtual assistant that's fully integrated with your business operations.
If you’re looking for a partner to guide you through this process, we’re here to help. At Deliverable Agency, we specialize in AI chatbot development services and create custom solutions that deliver real results.
Contact us today for a free consultation and let's build something amazing together!
Have an Idea for an App or Website?
At Deliverables, we specialize in building custom digital products that solve real-world problems. Tell us your idea, and our expert team will help you craft a plan to build your dream.
Some Topic Insights:
